FingerPrint to expand with John Lewis growth deal

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Brand aims to open in seven UK cities with personalised jewels.

Personalised British jewellery brand FingerPrint Jewellery is looking to expand its reach having signed a deal with John Lewis to roll out its collection across the UK.

The brand has signed what it calls a ‘strategic partnership’ with the department store and has already launched at John Lewis in the Bluewater shopping centre in Kent.

The Hitchin-based brand was launched in 2006 and creates jewellery based on impressions of finger prints. Customers are given a kit to take impressions theirs or their children’s prints which are then used to create jewellery that is unique to the wearer, often used as Christening or birthday gifts.

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FingerPrint Jewellery is now aiming to sign up franchisees across the country in areas including north and central London, Southampton, Liverpool, Bristol, Cheadle and Cambridge.

The franchisees will manage the partner relationship and roll-out of FingerPrint Jewellery in John Lewis stores that will be retailing the brand.

Lisa Pugh, FingerPrint Jewellery’s creative director said: “The expansion into John Lewis is hugely important for our business, and really lifts the company above its competitors.

“Although the business has been highly successful online, having jewellery on permanent display and being able to offer customers the personal service within John Lewis takes us to a completely different level.”

The company’s franchise director Tim Gaywood says it is looking for people who are keen to run their own business, are creative and enthusiastic and have a hands-on approach. The company also promises to offer full training.
 

 

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