FIRST LOOK: Daisy Lowe models for Stephen Webster

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Murder She Wrote partnership described as “rock’n’roll heaven”.

In what has been described as a "match made in rock n’ roll heaven", Stephen Webster has appointed British model Daisy Lowe as the new face of his latest advertising campaign.

Shot by artist and photographer Mat Collishaw for the brand’s autumn 2011 campaign, the new campaign will feature pieces from Webster’s fine collection Murder She Wrote, as well as the silver collections Superstud and shark-jaw inspired range Les Dents de la Mer.

For the shoot, Lowe took on the role of a femme fatale to reflect the theme of the Murder She Wrote collection, which takes a woman scorned as its base.

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Webster said: "We have known Daisy for a few years and have watched her blossom into that rare combination of glamorous British rock chick, a combination that can only be born in the UK and helps define why Britain is so unique in its approach to design and style. So, perfect for Stephen Webster – we love her!"

Lowe is the daughter of musician Gavin Rossdale of rock band Bush, and designer Pearl Lowe, so her partnership with Webster is appropriate.

"For this campaign we wanted a more artistic approach, something completely leftfield for jewellery. Mat Collishaw felt like an obvious choice. His art work – achieved by creatively using layered photography techniques – has given us something truly dynamic and new” added Webster.

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