After 230 years of designing and manufacturing cufflinks and accessories, Deakin & Francis has opened its very first concept store.
Located in the Piccadilly Arcade, London, the flagship provides a personal setting for consumers to get to know the story behind the brand.
Inspiration for the design comes from the company’s heritage, with the brand blending elements of its history and craftsmanship into the interior.
Visitors can capture the brand heritage through photos, traditional tools from the Deakin & Francis workshop, quirky props that have inspired designs, and antique furniture.
This has all been mixed with contemporary cabinets and warm lighting to reflect the company’s unique personality.
And of course, it wouldn’t be Deakin & Francis if the store didn’t have a space for customers to sit back and have a tipple, so upstairs the flagship has a Chase Gin bar.
Take a look inside the store here: