Florence and the Machine dons Piaget in new vid

Florence-Welch.jpg

Singer wears timepiece and jewels in music video for Shake It Out.

British singer Florence Welch – aka Florence and the Machine – has chosen to wear a Piaget women’s timepiece in the video for her new single Shake It Out.

Welch, regarded by many as a bohemian fashionista of sorts, chose Piaget’s Possession watch, which the brand describes as “luxurious yet fun” and the perfect accompaniment to the dramatic, theatrical essence of the Shake It Out music video.

Although bespoke items probably could have been made, the singer opted for jewellery from Piaget’s off-the-shelf collections. Welch wore the brand’s Limelight ring, crafted in white gold and set with diamonds and onyx.

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The video also features her wearing the Possession jewellery collection – the Entrelacée ring in yellow gold and a second that is lightly paved with diamonds.

Welch can be seen wearing the items in her video, here.

 

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