Folli Follie launches interactive pop up at Selfridges

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Jewellery brand Folli Follie has introduced an interactive pop up store in London department store Selfridges.

The pop-up launched today (August 8) and offers seven new and exclusive ranges including the Lace collection, Karma Beads, Style Pop, Bamboo Collection, Style Fairy, Sparkling Sand and Jelly.

The new concept store aims to align with the brand’s luxury and radiant aesthetic, within Selfridge’s operation, so consumer’s receive an unparalleled shopping experience. As such, it features rose gold furnishings and mirrored and transparent surfaces.

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Folli Follie will be in Selfridges until September 30. The exclusive pieces will also be available to shop online.

Folli Follie already has a relationship with the department store,  Birmingham within their permanent concept concession.

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