Folli Follie opens outlet store in Hackney Walk

Fashion brand Folli Follie has unveiled its Santorini Flower collection. The santorini flower motif is a nod to the brand’s Greek heritage. Petals inspired by flowing rays of sunlight take centre stage in the new range of jewels which encompass rose gold hues, pearls and crystal stones. Pieces include necklaces, bracelets, stacking rings, statement earrings and watches.

Fashion jewellery lifestyle brand Folli Follie has opened the doors to a new outlet store in Hackney Walk, London’s first luxury fashion outlet.

Folli Follie is part of six new signings to Hackney Walk Holdings, an outlet district combining fashion retail with commercial office and studio space for global and UK fashion brands.

Integrated within the outlet district, Hackney Walk is a highly curated mix of iconic leisure, food and drink opportunities.

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“Folli Follie is hugely excited to be one of the founding brands at Hackney Walk, along with other world-class retailers,” comments head of the FF Group UK & Ireland, Martin Byrne. “This unique luxury shopping destination is a perfect platform for us to showcase our brand to both existing and new audiences.”

The outlet store will offer unique jewellery, statement accessories and timepieces.

Committed to helping the local fashion industry grow and thrive, many of the jobs in retail will be placed by Hackney Council’s ‘Ways into Work’ team following a major fashion retail-training programme.

Jack Basrawy, executive chairman and founder of Hackney Walk, adds: “I believe that Hackney Walk will play a major role in the continued innovation and growth of the UK’s fashion retail industry.”

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