Former Missoma PR joins Astley Clarke

Lucy Paton worked at Missoma and De Beers before joining Astley Clarke.

Lucy Paton joins team as retailer takes PR in house.

Former Missoma head of PR and sales Lucy Paton has joined online jewellery retailer Astley Clarke as PR manager as the company takes its PR in house.

Before joining jewellery brand Missoma, where she assisted on last year’s London Jewellery Week project Rising Gems, Paton worked at De Beers Group in the communications and branding department.

Astley Clarke said: “Due to her rich experience, Lucy is highly knowledgeable in both fine and contemporary jewellery. A perfect fit with Astley Clarke, Lucy comes to us with a wealth of knowledge in the luxury goods sector.”

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Paton will be based at Astley Clarke’s head office in west London and will be charged with promoting the company in the UK and worldwide. She will also provide maternity cover for head of PR and events Nina Wagstaff , taking responsibility for all PR and events while Wagstaff takes time off.

Astley Clarke previously outsourced its PR but ended a contract with Modus Publicity on March 1. The PR for the company will now be dealt with directly by Wagstaff and Paton.

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