Fortnum & Mason to overhaul jewellery offer

Department store signs fashion and fine jewellers for major launch.

Iconic London department store Fortnum & Mason is set to relaunch its jewellery room later this month.

The jewellery room will be located on the second floor of the department store and will offer a mix of fashion-led and fine jewellery. The retailer has also been working with jewellery designers to offer designs that are exclusive to the store.

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Fortnum & Mason head fashion and beauty buyer Jo Newton said: “The new department exults beautiful design and style, offering pieces for every occasion and celebration with a variety of materials and price points. Customers can expect the usual Fortnum & Mason service and attention to detail in an elegant and luxurious environment.”

The revamped jewellery room, which will open on March 22, will bring with it a fresh selection of designers to the store, including British jewellery brand Stephen Webster.

A statement from the jewellery brand said: " Stephen Webster is delighted to add this historic and quintessentially British department store to their London stockists in a move that reinforces the brand’s position as one of the leading global luxury jewellery brands and highlights the rapid expansion of Webster’s retail portfolio."

Other jewellery brands to be stocked at the Fortnum & Mason jewellery room will include Mawi, Katie Hillier, Bex Rox, Jade Jagger, Katie Rowland, Alex Monroe, Alice Menter and Jessica De Lotz. It will also carry a number of lines by Atelier Swarovski created by guest designers including Nicholas Kirkwood, Christopher Kane, Diana Vreeland, Stefano Poletti and Vanessa Seward.

To celebrate the opening of the new jewellery room Fortnum & Mason will host an exhibition of the work of the designers of British Fashion Council jewellery initiative Rock Vault. This year’s Rock Vault line up features Tomasz Donocik, Imogen Belfield, Hannah Martin, Fernando Jorge, Alice Cicolini, Husam El Odeh, Jo Hayes Ward, Melanie Georgacopoulos, Sophie Bille Brahe and Yunus & Eliza.

Rock Vault curator Stephen Webster said: "Rock Vault has been created by the British Fashion Council to provide a platform to showcase the incredible emerging talent which exists within the British jewellery industry. The fact that Fortnum & Mason has included a selection of the Rock Vault designers to showcase in the exhibition of their newly launched jewellery department store is very exciting for the British Fashion Council and the designers taking part.

"The store is 300 years old and as eccentric as you can get. They wanted to retain their British heritage so Rock Vault is the perfect fit.”



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