Fossil Group to release wearable tech across eight brands in 2016

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Fossil Group has announced it will release tech-enabled wearable technology across eight of its brands in 2016.

Michael Kors, Emporio Armani, Fossil, Skagen, Diesel, Misfit, Kate Spade New York and Chaps brands will all release wearables in 40 countries and 20 languages, with many being revealed at Baselworld, which opens on tomorrow (Thursday).

It will release more than 100 wearable products in total by the end of the year, and will support the wearables with unique and branded apps across all brands.

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Greg McKelvey, chief strategy and digital officer of Fossil Group, said: “One of the distinct advantages of a fashion company over traditional consumer electronics manufacturers is our product cycle. We demonstrate remarkable speed to market, from development to launch, in order to meet the retail industry’s seasonal new product deadlines.”

Fossil Group acquired wearable technology specialist Misfit in November last year which has boosted its development and production of wearables.

McKelvey continues: “The industry has been slow to adapt to growing consumer desires for new styles and options for wearables. With the diversity of major fashion brands we offer, customers will be delighted with the sheer volume of styles and options available when shopping for a wearable that fits their personal style.”

 

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