US brand works with site to curate collection to customers’ tastes.
US luxury jewellery house Fred Leighton has made its first move into e-commerce through online luxury fashion retailer Net-a-Porter.
The launch has been described as an exciting development that will expose Fred Leighton to a much wider audience, with a focus on Net-a-Porter customers in Europe, US and Asia.
It marks the jewellery company’s first move into e-commerce, with it choosing to work with Net-a-Porter owing to its corresponding style of customer service and understanding of luxury retail. Fred Leighton also plans to develop its own site’s e-commerce presence later in 2014.
Fred Leighton is a favourite on the red carpets in Hollywood, and its collections include vintage jewellery from the Victorian era through to the mid-20th century, alongside its own-name contemporary jewellery line, Fred Leighton Collection.
Fred Leighton chief executive Greg Kwiat said: “This is an exciting collaboration as both Fred Leighton and Net-a-Porter are known for a very tailored customer experience. As this is our first entry into e-commerce we wanted to ensure we selected the right partner. We worked closely with the Net-a-Porter buying team to curate the collection available on the site, combining our knowledge of the Fred Leighton client with Net-a-Porter’s understanding of their own shoppers to select the right mix.
"We see this as a long term partnership and look forward to growing our assortment in the seasons ahead as well as expanding our e-commerce presence, which includes Fred Leighton.com. The Fred Leighton website will be redesigned and re-launched later this year and will include the addition of a creative ecommerce platform," Kwait added.
Other jewellers brands sold through Net-a-Porter include Fernando Jorge, Alex Monroe, Repossi and Shourouk.