EXCLUSIVE: First ever luxury girls collection will launch at Basel.
Frederique Constant will introduce a range of watches for teenage girls at BaselWorld this year, Professional Jeweller can exclusively reveal.
The Geneva watchmaker, which specialises in offering luxury timepieces at accessible prices, was tight-lipped about the news, but the company’s global sales director, Ralph Simons, confirmed it with a nod of his head during an interview this week.
Frederique Constant has bounced back from the industry-wide recession of 2009 with sales up 45 percent this year, and 22 percent over 2008, the best year in its history until 2010.
Simons predicts that the company will pass the milestone of 100,000 units sold this year for the first time.
“We are outperforming the rest of the Swiss watch industry because we offer people a little piece of luxury at an accessible price,” he explained.
The brand, which is best-known for its men’s watches, has been making considerable progress with other lines in recent years. Ladies watches and junior watches for younger men now account for 40 percent of total sales. “During this year, the Ladies Chocolate Double Heart Beat topped the entire company’s sales chart,” revealed Simons.
The girl’s watches that will be launched at Basel have already been shown to Frederique Constant global staff at a recent corporate gathering. “They received a really positive reaction from most countries,” said Simons.