Frederique Constant sponsors motor challenge

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Watch brand acts as official timekeeper of Peking to Paris rally.

Frederique Constant Geneve has announced it will be acting as the official timekeeper of the Peking to Paris Motor challenge this month.

The watch brand will be the exclusive sponsor of the prestigious classic car event, which takes place from September 10 to October 16, 2010.

Over the five week rally, 230 drivers and navigators, along with their 165 classic and vintage cars dating from the 1920s to the 1960s, will cover over 16’000 km (9’000 miles).

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All participating cars will bear the Frédérique Constant logo, and both the driver and the navigator of the winning equippe will be awarded with an exclusive Frédérique Constant timepiece, upon their arrival in Paris.

The route this year will run from the Great Wall in China, through Mongolia, then briefly into Russia before turning south west into Kazakstan, Uzbekistan, Turkmenistan, and via Turkey, Greece and Italy into France to finish on the famous Place Vendôme in Paris.

The trail follows the historic Silk Route and the participating drivers will have days off in cities Almaty and Samarkand.

The motor challenge is now over a century old, with the original idea stemming from a challenge published in the Paris newspaper Le Matin on January 31, 1907.

It stated: "What needs to be proved today is that as long as a man has a car, he can do anything and go anywhere. Is there anyone who will undertake the challenge to travel from Peking to Paris by automobile?"

Those interested can stay informed about the rally via the Frederique Constant weblog (http://blog.frederique-constant.com) or through the official Facebook fan page (http://www.facebook.com/Watches.Frederique.Constant).

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