Further London expansion for FreyWille

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Colourful enamel brand to cut ribbon on city’s third shop next month.

FreyWille has announced plans to open its third London boutique on South Molton Street, a stone’s throw from Bond Street and Regent Street.

The Austrian enamel jewellery brand will open doors on the new shop next month, complementing existing retail spaces on London’s Sloane Street and Piccadilly, close to the Ritz Hotel.

The colourful enamel jewellery brand will sit alongside Links of London, Annoushka and Monica Vinader on a street that is fast becoming known for its jewellery boutiques.

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FreyWille chief executive and owner Dr. Friedrich Wille said: "In the UK we have found a sophisticated audience of enthusiastic customers who love our jewellery and accessories. It is always very important for us to be located in surroundings that reflect our philosophy and our ambitions. The ideal setting also provides something we like to call a cultural aura. Considering these aspects we are delighted with our newest boutique location here in London."

The South Molton Street will store will be FreyWille’s 102nd boutique worldwide, with retail presences in 35 countries and across four continents.
 

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