Profits from sales to go to PETA to help save lives of snakes.
Sales of the Venom jewellery collection by Rachel Galley and Meg Mathews are set to raise money for People for the Ethical Treatment of Animals (PETA), as the brand looks to help save snakes from the exotic skin industry.
The brand is also running a competition through the PETA site to help drive interest in both parties, with a £449 necklace from the Venom collection up for grabs.
Mathews is said to have made the decision to go vegan at the start of 2013, and also chose to throw out exotic-skin handbags and shoes from her wardrobe.
She said: "I have always been inspired by the beauty and exotic nature of snakes, but when I learned how these animals suffer when they are skinned for nothing more than a bag or belt, it gave me the creeps and I could never wear them again.
"I am proud that every purchase of a Venom item will help PETA fight the abuse of snakes and other animals, people often do not understand and so misuse."
PETA has made video exposé about the sourcing of exotic animal skins, showing how snakes, alligators and crocodiles can be skinned alive.
The Venom collection was launched by Rachel Galley and Meg Mathews last year. The range features snake motif cuffs, earrings and pendants in silver and gold vermeil, studded with green jade gems.