Brooch will be auctioned this evening for the Royal British Legion.
British luxury jeweller Garrard has been selected to create a one-of-a-kind poppy brooch to be auctioned for charity, as a number of jewellery designers and brands move to create luxe remembrance poppies.
The Garrard brooch will be auctioned at tonight’s Poppy Ball in aid of The Royal British Legion, on the eve of this year’s Remembrance Day.
The design is an intricately layered piece, hand-painted and crafted at the Garrard in-house workshop in London.
It is set with black diamonds, rubies and tsavorite garnets in 18ct gold and features red and green translucent enamel to pick out the colours of the flower. The reverse side engraved with the inscription: "The Royal British Legion Poppy Ball 2011". The brooch measures 42mm, while the length from the tip of the leaf is 64mm.
The poppy brooch has been valued at £25,000, an estimation of what the brooch hopes to achieve for The Royal British Legion.
This week jewellery brand Kleshna was recognised for creating Swarovski crystal poppies for the X Factor contestants to wear during their performances on the TV talent show at the weekend.
The majority of Kleshna’s designs have already sold out, while QVC has raised £100,000 from the sale of its Buckley poppy pin which retails at £15.
A report on the Guardian yesterday said that eBay vendors have been criticised for selling Kleshna’s poppies online after they appeared on the X Factor.
One of the £59.95 brooches sold for £162.08 on eBay, and previously they have sold for £142.45 and £115. There has been no suggestion that the vendors will donate the profit to charity.
A spokeswoman for the Royal British Legion had told the newspaper that it was unable to stop people from selling on their poppies.
She is quoted to have said: "While we cannot prevent them from being sold on, we expect that everyone who does sell a poppy brooch on an online auction site does the right thing and will donate their proceeds to the Poppy Appeal,"