Garrard makes Basel debut in global outreach

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15 international distributors in 18 months is "tip of the iceberg".

British luxury jeweller Garrard has made its BaselWorld debut as the company seeks to work with new markets.

The British jeweller is showcasing a number of diamond and precious gemstone collections at BaselWorld available for wider retail distribution, alongside unique high jewellery suites.

Garrard, which dates back to the early 1700s, has also used its BaselWorld appearance to launch two new collections designed by its recently-appointed head of design Sara Prentice; Tudor Rose and a 10th anniversary line celebrating its iconic Wings collection.

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The brand’s chief executive Eric Deardorff told Professional Jeweller that the brand is in a state of growth, winning 15 international distribution points in 18 months, with strong re-orders, positive sales of its tiaras and suites, and a growing international market for bespoke design.

Deardorff said: “When people think of Garrard they think of high jewellery suites and we are selling high jewellery in the Middle East, Asia, Europe and London. The appeal of the Garrard product is pretty global. I feel we’re at a phenomenal juncture but it’s only the tip of the iceberg for Garrard.”

The company will be meeting with numerous international distributors at BaselWorld as it seeks to reach new markets.

The brand’s new Tudor Rose collection takes the floral rose motif in its recognisable format and pairs it with rich rubies and diamonds with neckpieces that be worn in five ways with a detachable brooch.

The second new line, the 10th anniversary Wings collection, features more structured, contemporary shapes in rose, yellow and white gold, set with graduating rose cut diamonds.

The high jewellery suites feature bright Colombian emeralds and Burmese rubies, as well as a Sri Lankan sapphire collection that was recently worn by pop star Beyoncé in the promotional film for her Mrs Carter tour, which is currently taking place in London.
 

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