Gecko taps into a wide selection of buying needs with seven new collections

Jewellery supplier Gecko is exhibiting at International Jewellery London in full force, with an abundance of new products launching across seven lines.

This is the first IJL where Gecko has presented Diamonfire, since taking over the distribution of the brand from the CMJ. Diamonfire’s USP is that every CZ stone has been cut with 57 facets, the same number as a brilliant cut diamond, and is crafted in triple-plated sterling silver, guaranteeing a lifelong tarnish free protection. With this in mind, Gecko sees huge opportunities with this 220 piece collection in both the occasion and bridal jewellery market. The heart of the range is the Carats range of solitaire pendants, studs and rings.

When it comes to Elements Silver, Gecko has introduced 100 new designs for AW18. New pieces build on previous strengths, including a striking new assortment of Swarovski covering everything from statement cocktail rings to dainty floral pendants.

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For retailers looking to increase its men’s jewellery offering, Gecko has unveiled a selection of new sterling silver pieces, comprising tactile chains, plait details, and oxidised cuff styles. The jewellery supplier has also built on Fred Bennett’s leather bracelet offer, which is supported by a new bracelet tray that retailers can add to their existing point of sale displays.

In addition to all of the above, Gecko is also presenting new Elements Gold pieces inspired by the colour and majesty of the circus, and 60 new Fiorelli Silver designs.

A new entry price pointed collection of 9ct gold for Beginnings has also caught the eye of trade show visitors.

Gecko’s creative director, Desiree Pringle, shares: “I think this IJL is demonstrating to our customers’ existing and new, the breadth of product Gecko produce, and how hard we have worked to bring them more exciting newness than ever before. In particular our new Elements silver and Diamonfire ranges bring Gecko’s offer to a whole new level.”

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