Gecko makes Top Drawer debut in bid to reach wider audience

bracelet

Gecko debuts at Top Drawer in bid to reach non-specialist jewellery stockists

Gecko Jewellery has announced it will be showcasing at Top Drawer for the very first time.

The company will use the event, which takes place at Olympia January 15-17, to showcase its Orla Kiely Charm, Fiorelli Fashion, Fred Bennett and D for Diamond brands.

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The decision to take part in Top Drawer is part of Gecko’s 2017 marketing strategy, which sees the company deliberately reaching out to a wider retail audience.

“These key collections are particularly suitable for non-specialist jewellery stockists who are looking for strongly design-led products which make great gifts and also impulse self-purchases,” explains the company’s creative director, Desiree Pringle.

As Pringle is keen to point out the Orla Kiely Charm range is created in close collaboration with the designer herself. It mirrors her signature look and creates a perfect add-on for retailers who already stock Kiely’s homeware or fashion lines.

For Fiorelli Fashion, Gecko’s in-house design team works closely with the Fiorelli handbag team to ensure that the brand’s on-trend selection of stylish earrings, necklaces and bracelets sit perfectly alongside their branded bags.

Fred Bennett, the company’s well-established range for men now includes a number of gift items such as stylish leather wallets as well as its timeless and enduringly popular stainless steel and leather bracelets and matching neckwear.

D for Diamond is a silver and real diamond collection of jewellery and gift ideas for children and provides excellent christening gift and new baby options.

All of the Gecko ranges on show at Top Drawer are backed by high-quality packaging, point-of-sale displays, catalogues and excellent product and lifestyle photography.

Pringle adds: “We are excited be to going to Top Drawer and are looking forward to meeting up with potential new stockists who may not perhaps visit the specialist jewellery events where we exhibit more regularly.”

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