WB The Creative Jewellery Group’s silver and fashion jewellery arm Gecko has returned to BaselWorld for the first time in a number of years, as it seeks to build its international presence.
Gecko is showcasing collections from Fred Bennett men’s jewellery, Fiorelli Costume and Fiorelli Silver, plus its D for Diamond children’s collection.
According to Gecko designers Vicky Leyshon and Hannah Trickett, D for Diamond has been especially popular among European buyers visiting the show, who have been wooed by its current collection of London-inspired children’s jewellery, complete with colourful London-themed POS.
Leyshon told Professional Jeweller: “We want to make more of a move into Europe with Gecko and expand on our current international presence, which includes Sweden, Germany, France, Iran, China and Japan. We also hope to grow Fiorelli’s jewellery presence in Scandinavia and Eastern Europe, as these are areas where its handbags sell especially well, and we have designed the jewellery collections in line with the brand’s current range of accessories.”
Gecko hired French-speaking Alexandra Leplat as international business development manager, with Leplat joining the team at the show to better serve international clientele.
Leyshon and Trickett have recently signed off final designs for Gecko’s AW14 costume jewellery collections, and have begun work on SS15.
Gecko appears alongside WB’s bridal and diamond company Domino, which is showcasing new designs in its Rosabella and platinum additions to its Domino Ring Mounts (DRM) collecton.