Gecko targets lucrative baby shower market with new designs

Gecko d for diamonds

Leading jewellery supplier Gecko is targeting the baby shower market with a new collection of designs for its children range, D for Diamond.

The new collection includes jewellery aimed squarely at mums and mums-to-be. Much of the pieces can also be engraved to mark special moments in a child’s life offers designs for kids from birth to pre-teen.

The new D for Diamond range offers retailers 100 designs, 40% of which are entirely new this season. Designs for kids include earrings, bracelets, pendants, necklets, rings and watches all manufactured in rhodium plated sterling silver and/or yellow and rose gold plating. Many of the pieces include a small diamond while other designs feature pearls or brightly coloured enamels.

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In addition to the brand’s strong selling adjustable baby bangles, the new collection features charming motifs such as angel wings, hearts and emojis. There are also pieces with a cartoon comic aesthetic which will appeal to pre-teen children. Other motifs include crosses, space rockets and moons as well as butterflies and flowers.

Gecko d for diamonds 2

Items allow for bespoke engraving

For mothers there is a range of jewellery incorporating various emotive motifs to celebrate the birth of a boy or a girl.

Gecko has recently introduced a full-time member of staff to offer a quick and easy-to-use personalisation service for retailers to offer their customers and many of the designs have tags included specifically for this purpose on which dates and initials can be engraved.

The collection is backed by a catalogue for use at the POS featuring product shots and pictures of children wearing the jewellery and having fun which are available to retailers for this own promotional purposes.

“We have worked very hard to create a collection which marks all those important steps and precious moments in a child’s life from its birth to its first steps, first words and so on,” said Gecko’s creative director, Desiree Pringle.

Pringle continued: “The brand has a lovely message and a sentimental feel which makes it perfectly suited to the gifting market. We have also included a number of sentimental pieces for Mums and these are designed to provide ideal baby-shower, or new baby presents.”

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