Gems TV to launch Italian jewellery range

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Retailer gets ‘more fleet of foot’ with sourcing

Gems TV will sell a range of Italian jewellery at the end of February called From Italy With Love.

The unbranded jewellery was all sourced on a recent trip to Vicenza and is one of many new ranges that the TV retailer is planning to test out in the coming months.

Gems TV managing director Pam Aujla said: “We want to be more fleet of foot than we have been in the past.”

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