Diamond jewellery biz will also reveal new Rhythm of Love at show.
Gemsone UK is set to host a £50,000 stock giveaway at IJL next month, offering retailers a chance to win items from its collection of diamond jewellery.
The diamond jewellery manufacturer and online solutions firm is asking retailers to visit its stand at the show in order to enter the competition, where the company will also unveil new consumer-focused marketing campaigns for its retail partners, including a chance to win a £5,000 shopping spree.
Gemsone UK account manager David Gilbert said: "The shopping sprees are such a great traffic driver that we are compelled to use it to drive traffic to our booth at IJL 2013, the only difference is the prize is £50,000 of Gemsone diamond jewellery, all of this financed via Gemsone UK."
The company will also use the show to launch its new range, Rhythm of Love, featuring suspended diamonds that move when worn, creating ongoing scintillation. Gemsone has already won success with the collection in the US, with more than $2.4 million (£1.5m) in orders places in under 10 weeks.
The Rhythm of Love range includes a selection of 22 18ct white gold designs with RRPs from £849, with stone of H SI quality.