Aurum Group’s creative director on the appeal of coloured gemstones.
Aurum Group creative director Elizabeth Galton has been part of the recent rebrand of Mappin & Webb, completely overhauling its fine jewellery collections. She shares her thoughts on the vogue for gemstones with Professional Jeweller.
Professional Jeweller: Mappin & Webb has created the Fitzrovia gemstone cocktail ring collection as part of its new offer. Tell us about the designs and gemstones used…
Elizabeth Galton: I wanted to re-interpret original Art Deco styling and reference 1920s architectural landmarks such as the Savoy, Claridges and Scotts which epitomise the libertine spirit of the era. The capsule collection was formed around mouth-watering, fruity coloured stones named after British cocktails such as Bramble, Julep and Amarisa. The designs embody a sense of effortless glamour, bold style and irrepressible fun.
PJ: Have you noticed an increase in interest in coloured gemstones among Mappin & Webb customers?
EG: There is definite return to coloured gems, particularly amongst affluent, stylish professional women purchasing for themselves. Women want staple fine jewellery pieces to enjoy all the time that are a step up from costume jewellery; the inherent value of coloured stones adds to the appeal. Companies such as Gemfields continue to champion a revolution of coloured gemstones, creating awareness and educating consumers. Increasingly we also see this translated on the red carpet which is being dominated by colour.
PJ: Where do you believe the gemstone trends are headed in the next year or two?
EG: Jewellery featuring coloured stones in the mid-range of good quality, with retail price points of £3,000 to £8,000, is on the move. I think we will see a continued focus on sapphire, ruby and emerald interpreted in interesting ways and an emphasis on more exotic stones such as fine Paraiba tourmaline.
This Q&A was taken from the October issue of Professional Jeweller. To read the issue in full online, click here.