Georg Jensen acquires antique products site

Brand takes over Danish Silver which trades in vintage Georg Jensen.

Georg Jensen has acquired Danish Silver, the world’s largest authorised dealer of antique Georg Jensen hollowware, jewellery and watches.

The acquisition was co-announced this week by David Chu, chief executive of Georg Jensen, and Gregory Pepin, chief executive of Danish Silver.

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Danish Silver was founded by Gregory and Anna Kristina Pepin in 1999 and is said to hold the world’s largest collection of antique Georg Jensen silver available for purchase.

The business is set to be renamed to Georg Jensen Antiques, with a number of pieces due to be sold through the brand’s flagship stores in Copenhagen, New York and London and through dedicated Georg Jensen Antiques shop-in-shops.

Georg Jensen Antiques will also continue to show at major antique events and fairs in the United States as well as expositions and collector events in Europe and Asia.

Chu said of the acquisition: “It is our great pleasure to embrace the heritage of Georg Jensen and extend the message of luxury within our own stores,” Mr Chu said in announcing the acquisition.

"Mr Pepin’s knowledge and understanding of the customer will help to introduce the Georg Jensen antique business to a new audience of collectors and grow Georg Jensen as a luxury brand.”

Pepin said he was honoured to join the Georg Jensen family, describing the opportunity as unique.



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