Danish silversmith and watch brand Georg Jensen opened a new store at Westfield London with a champagne reception.
The new boutique in the shopping centre’s The Village, which is host to more than 40 luxury brands, doubles the business’ UK retail footprint to more than 3,000sq ft.
Guests enjoyed Perrier-Jouet champagne cocktails and enjoyed music from international DJ Whinnie Williams, who was seen wearing a gold and diamond butterfly necklace from the Jordan Askill collaboration with Georg Jensen.
The Westfield boutique showcases new collections of high end watches, jewellery, men’s accessories and living.
The new store follows a programme of new retail openings from the brand this year. Georg Jensen opened a 175sq m flagship boutique on Mayfair’s Mount Street this month as well as a boutique within the City of London’s Royal Exchange earlier this year.
The brand also has a concession at Selfridges Wonder Room and within Harrods’ silverware department.