Georgia May Jagger new face of Thomas Sabo

New Thomas Sabo ambassador Georgia May Jagger at the launch of the Karma campaign yesterday. (Getty)

Model to front campaign for SS14 Karam bead collection.

Georgia May Jagger has been announced as the new face of Thomas Sabo.

The brand held a press conference in London yesterday to announce that the model has posed for its latest campaign.

The campaign starring Jagger, daughter of Rolling Stones’ frontman Mick Jagger and model Jerry Hall, was shot by renown photographer Ellen Von Unwerth. It shows the model wearing Thomas Sabo’s new SS14 collection Karma, which will hit stores in February.

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The Karma collection is made up of 72 beads, each designed to signify positive energy, joie de vivre and fortune, that can be added to existing Thomas Sabo jewellery from the Glam & Soul and Rebel at Heart collections, or can be used to make new jewels.

As part of the Karma collection Thomas Sabo has also created a new silver necklace and bracelet

The launch of the campaign was held at Café Royal in London and was attended by Jagger as well as the brand’s founder Thomas Sabo and creative director Susanne Köbli. Von Unwerth was also present at the launch.

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