GFG Jewellery will be showcasing two new collections at London Fashion Week.
Using the show as a launch pad, the London-based brand will unveil two new fine jewellery lines – Seraphina and Mara.
Seraphina offers consumers classic pieces with a modern twist, while Mara features fashion-forward designs. Both new ranges have been crafted in 18ct gold and adorned with diamonds and gemstones.
For the Mara range, the triangle takes centre stage as the main motif, with the tip pointing downwards to symbolise females.
GFG Jewellery founder, Nilufer Kizilkaya, has chosen to showcase her pieces at London Fashion Week over jewellery trade shows because despite the event being huge around the world, the actual show provides an intimate environment to meet new and existing buyers.
“We very much enjoyed being a part of London Fashion Week last year,” explains Kizilkaya. “Though London Fashion Week is a big event all around the world, the intimacy and the exclusivity of the designer showrooms created by British Fashion Council gave us a more exclusive platform to present our contemporary and fine jewellery to national and international buyers and the media.”
At last year’s show GFG Jewellery initiated good leads and met with important retailers and press.
This year the brand hopes to wow buyers and the media with its brand new ranges, which perfectly complement existing collections.
“For us this is an opportunity to present in one go our latest creations to the media/stylists and tell our story,” Kizilkaya explains.
London Fashion Week kicks off Thursday 16th February for six days.