Designer presents live on air; Scorpion and Thorn designs popular.
Fashion designer Giles Deacon witnessed his QVC jewellery collection sell out in minutes after the range went live last weekend.
The designer appeared live on air on QVC last Sunday March 10, having just flown in from New York. Deacon, alongside a QVC presenter, talked through his Libertine collection which proved so popular with callers that seven of its lines had sold out within minutes of the show going live on air.
The most popular pieces included Deacon’s Libertine Crystal Scorpio necklaces and the Libertine Thorn Hoop earrings.
Giles Deacon’s collaboration with QVC was announced last month. The designer held and invite-only party to celebrate the collection in London last week, where designs were showcased to fashion press, bloggers and TV stars.