Designer’s work selected for The One Forty video initiative.
Work by jewellery designer Gina Melosi has been selected as part of a two-week online showcase called The One Forty, a digital platform promoting young creatives through film.
Gina Melosi was approached by The One Forty to be a featured designer. The concept hosts videos online lasting 140 seconds. Each film is promoted via Twitter and Tumblr in an effort to showcase each designer’s work to new audiences.
The videos change over every fortnight and Melosi is the current featured creative. Her jewellery is filmed up-close and from various angles, with Melosi explaining her designs through a voiceover.
She said of the project: "The One Forty will provide more online exposure for my brand including variable media platforms to show different sides to what I do through blogging, Twitter, video, quotes, photos and inspiration."
The One Forty is also used by designers for behind-the-scenes at their studios and to give sneak peeks of new collections or projects they are working on.
Melosi has been working on a number of collaborations this year, including a project with French artist Eric Camus, and a new German stockist UNI+FORM. She has also helped to design and create jewellery for a couture line by designer Robert Wun.
"I am looking to expand into other markets by the end of the year [so] online marketing and exposure is really paramount to getting my name out. I like the concept of The One Forty as the approach is integrative and connects designers across many different platforms," Melosi added.