Fashion-led watches win endorsement from magician and music channel.
Italian fashion watch brand Glam Rock has been snapped on the wrists of magician Dynamo and Jamal Edwards, the founder of urban and youth media channel SB:TV.
The brand recently sponsored a launch party for Britney Spears’ European tour and has now won two new fans in Steven Frayne, the English magician known as Dynamo and Edwards, founder of SB:TV, an online phenomenon that has launched the career of musicians including chart-topper Ed Sheeran.
Frayne has his own TV show where he performs street magic, with tricks that include trapping an iPhone belonging to a passer-by inside a beer bottle. He has been snapped wearing a brown leather timepiece from Glam Rock’s So Be collection.
21-year-old Edwards has also been spotted in a timepiece by the brand, sunning himself on a rooftop with a glass of champagne wearing Glam Rock’s black and stainless steel Miami watch.
The brand has a number of celebrity fans. It is already popular in the U.S. where the likes of Kiefer Sutherland, singer Nicole Scherzinger and rapper 50 Cent have been photographed wearing its timepieces.
Glam Rock is distributed in the UK by IBB London.