Gold Silk jewellery sales surge 30 percent in 2009

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Jeweller for airport and airline retailers grows during recession.

US-based Gold Silk has reported a 30 percent increase in sales in 2009.

The company, which designs and manufactures its own jewellery at a factory in New Mexico, sells primarily through travel retail channels including airport and in-flight duty free shops.

Gold Silk marketing and sales vice president Alex Saudargas described 2009 as, “an excellent year for Gold Silk, and one that exceeded our expectations and sales projections”.

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Middle East/Asia sales climbed by 20 percent, while Europe was up 10 percent in 2009. Sales for Gold Silk brand jewellery saw a 19 percent surge

“The fact that Gold Silk is performing at a high level during this economy is quite remarkable,” said Gold Silk CEO Nasib Thabet.

“It validates that Gold Silk truly appeals to a large cross-section of the travelling shopper worldwide. Our clients are selling Gold Silk in good numbers. That is increasing revenues and bringing in healthy margins.”

The company is hoping to expand on 2009’s success with an expansion of its Storybook Jewels collection targeting girls ranging in age from five-to-pre-teens.

The new designs are crafted in 925 sterling silver and feature soft-hued pastels; colourful, enamelled characters; and specially created beads, pearl and crystal styles. All pieces are designed to reflect images that aim to appeal to children, from butterflies to hearts.
 

 

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