Neilson Photography founder turns to jewellery design with Goldneilson brand


Goldneilson has announced it will launch its first two collections – Coalescence and Air – at International Jewellery London.

The launch comes with a new website, and a striking lookbook containing product and model imaging from its recent photoshoot with ex Miss Netherlands, Jaqueline Steenbeek.

Andrew Neilson says: “The Coalescence Collection is formed from diamond set natural 18ct gold grains fused into fluid shapes creating a richly diverse set of pieces, whilst the Air Collection in contrast is created from fine strands of 18ct golds and platinum formed into structural geometric forms.”

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Neilson adds: “My pieces are very strong, and totally unique, and we needed a model that could project this. After much searching we found Jacqueline who was the clear choice to front our brand for this launch campaign. She is a natural beauty with a powerful European style. A perfect fit for our contemporary jewellery, and this comes over in the amazing images that came from the shoot.”

The imaging will support a campaign of print, web and social channel advertising in the coming weeks up to the product launch at International Jewellery London.

KickStarter Andrew Neilson’s route to jewellery design is far from conventional. He was a consultant chemical engineer for many years, practising the science of how materials form and flow. His creative outlet at the time was photography which turned from a passion into a new career. 10 years on, his family run Neilson Photography, one of the most respected jewellery and fine product studios in Europe.

Having shot literally tens of thousands of pieces of jewellery, he began to see that making pieces could offer him a new challenge and a fresh source of creative expression in a directly physical way. He studied conventional jewellery manufacturing techniques, combined with jewellery CAD design, and then went to Europe to study stone-setting with one of the world’s best setters.

On being chosen as a Kickstarter he says: “I’m simply delighted and honoured to be selected! My jewellery is unique, and it’s humbling to have leaders in the industry I’ve worked so closely with for a decade feel these pieces deserve a place.”

Goldneilson can be found on stand T10d at IJL.


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