Goldsmiths to sponsor at New Designers Exhibition

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Goldsmiths Company sponsors Jewellery and Special Metalwork Zone.

The Goldsmiths’ Company will once again be sponsoring the Jewellery and Precious Metalwork Zone at the News Designers Exhibition 2010.

The New Designers Exhibition is the annual showcase of work from Britain’s leading graduate designers, representing the best in contemporary design.

This will be the eighth consecutive year that Goldsmiths sponsors the event. As in previous years, the company will be awarding two awards for excellence – one for jewellery and one for silver. The criterion for both the awards is to identify excellence in design and craftsmanship.

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The Goldsmiths’ Company will present each winner with a prize of £1,500, made up of a cheque of £1,000 plus precious metal to the value of £500. They will also automatically be given places on the Goldsmiths’ Company’s annual graduate business course Getting Started, which takes place in January each year, as well as a guided tour of the Assay Office London and an introduction to its services, plus a ten year registration of their sponsor’s mark at the Assay Office London, their first sponsor’s punch made free of charge and £200 worth of hallmarking services.

Peter Taylor, Director Technology and Training, said: “The Goldsmiths’ Company strongly believes that without the continued encouragement and development of creative talent the future of the craft in the UK will be in jeopardy. Therefore, the company is delighted to be sponsoring the Jewellery and Precious Metalwork Zone at New Designers, as this event is a vital showcase for emerging British designers.”

There will also be an additional prize, to be donated by Astley Clarke. The winner of the Goldsmiths’ New Designer’s Jewellery Award will gain the opportunity to enter a mentoring programme with the on-line jewellery boutique, headed by Creative Director Lorna Watson, to develop an exclusive line that will be sold on the website.

The winner of the Goldsmiths’ New Designer’s Jewellery Award will be given the opportunity to work with Astley Clarkes’s design team, headed by Creative Director Lorna Watson, to develop
an exclusive range which will be sold online at AstleyClarke.com. Not only will they be supported in the design process, but they will also receive guidance in other areas, such as pricing, PR, marketing, photography and branding.

Peter Taylor said: “We are delighted to be collaborating with Astley Clarke as this fits in with the Company’s aims to continue to develop our training and awards in partnership with industry. If
this initiative proves to be successful then we hope to identify a similar partner to work with our silversmithing award winner in future years.”

Judging the awards will be Lorna Watson, Creative Director of Astley Clarke, jewellery industry professional and silversmith Mary Ann Simmons with Peter Taylor and Karin Paynter, Assistant to Director Technology and Training.

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