Google announces Meghan Markle as UK’s most searched term

The royal bride-to-be has been revealed by Google as the top most searched term in the UK for 2017.

Furthermore, Prince Harry’s fiancee was the most searched for woman in the world this year.

To compile the annual rankings, Google analyses trillions of searches using algorithms to filter out repeat queries and to compare percentage increase in searches for specific terms during the course of the last 12 months.

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The report reveals Meghan Markle was searched more than national events such as the Manchester bombing and Grenfell tower, despite Google revealing people are now more likely to search for ways they can take action to help make the world a better place.

As reported by the BBC, Google search trends expert, Hannah Glenny, says: “People aren’t only using Google Search to find information about the topics that matter to them. They’re increasingly searching for ways to take action and find out how to do things – including how to donate or volunteer in moments of crisis.”

While some may be rolling their eyes and doubting how influential Meghan Markle may be, this is evidence that in the UK, she is certainly on a lot of people’s minds.

The America actress was even searched more times than the iPhone 8 and fidget spinners, two commercial goods which dominated sales this year.

With the wedding date now announced, and the Royal Wedding imminent, the Meghan Markle effect has only just begun.

Google UK top ten trending searches of 2017:

1. Meghan Markle

2. iPhone 8

3. Hurricane Irma

4. Fidget spinner

5. Manchester bombing

6. Grenfell Tower

7. 13 Reasons Why

8. Tara Palmer-Tomkinson

9. Shannon Matthews

10. iPhone X

 

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