Graff reveals advertising campaign featuring 470 carats of diamonds, rubies & emeralds

graff nature

Graff has unveiled a major autumn advertising campaign that presents some of its finest diamonds in four images themed around nature’s fundamental elements: earth, water, air and fire.

The campaign launches this month across newspapers, magazines, ambient media and online platforms – with images also displayed in-store at Graff’s 55 locations across UK and Europe, North America, Africa, Asia and the Middle East.

Model Emily Didonato was shot by Michelangelo Battista wearing a total of 470 carats of diamonds, rubies and emeralds across the four images.

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Rare gems include the Gemini Yellows, a pair of 55.74ct and 51.29ct fancy intense yellow flawless emerald cut diamond earrings, a 90.14ct fancy intense yellow cushion cut diamond ring, a 142.06ct diamond necklace, a 38.13ct D flawless pear shape diamond ring and a pair of earrings featuring 18.18ct and 18.15ct D flawless pear shape diamond drops.

Every jewel within the campaign was designed at Graff’s London atelier by its master craftsmen.

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