Brand will donate a portion of each watch sale to two charities.
Guess has launched a limited edition Breast Cancer Awareness watch, the first time the brand has done such an initiative in the UK.
The Sparkling Pink watch has been designed to help support and raise funds and awareness for women with breast cancer.
Each sale of the Sparkling Pink watch will see a portion of the proceeds go directly to Breakthrough Breast Cancer and Too Many Women, a fundraising programme which operates on behalf of Breast Cancer Awareness.
Guess describes the watch as “perfect for the fashionable girl that wants to give back.” It has a polished silver-tone case with twelve pink crystal accents. The dial has a date and reflects its charitable giving with a silver ribbon detail and a single, eye-catching pink crystal ribbon – the symbol for the fight against breast cancer.
The watch will be available from September and has a retail price of £149