GUESS watches fight child poverty in Brazil

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Brand distributor Sequel AF chooses childrens philanthropic charity.

GUESS and Gc Watches distributor Sequel AF has chosen ‘Cicade dos Meninos, Sao Vicente de Paulo’ as its 2010 ‘Faces to Watch Time to Give’ philanthropic charity.

A portion of the proceeds from a new limited edition GUESS ‘Time to Give’ watch will go to the children’s charity.

Cicade dos Meninos seeks to implement and manage social services for needy families. Its target is to provide integral education to underprivileged youth, enabling them to obtain jobs and provide a better life for themselves and their families

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The charity currently serves over 5000 youths and is desperately seeking funds for a day care centre to care for children in extreme poverty on the outskirts of Belo Hirozonte, Brazil.

The objective of the ‘Faces to Watch, Time to Give’ sponsorship is to provide the necessary funds for the construction of the facility, which will provide primary care for children between the ages of two and 12.

The centre will include recreation rooms, teaching rooms, formal areas of psychological and pedagogical child care, a cafeteria, bathrooms, cultural activities and sports education. The service will initially be provided for 250 children, but this will be expanded to 500 in Phase II.

In addition to the new limited edition watch, Sequel AF, its partners and distributors, will hold a number of special events and other fundraising initiatives to support the Cicade dos Meninos, Sao Vicente de Paulo initiative.

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