MJJ Watches founder Matthew J. Jones offers some insight into how he is using Snapchat as a platform for selling and managing client relations.
In Jones’ words…
For us, building rapport with our clients is paramount. In the watch industry, conveying authenticity and trust to your clientele is key.
In the watch industry, conveying authenticity and trust to your clientele is key. Our business deals almost exclusively to VIP individuals, with the bulk of our clients being professional footballers. So for us, building rapport with our clients is paramount and Snapchat is the perfect tool for doing just that.
Many people take a keen interest in our day-to-day activities; on the road to different locations, meeting with clients, introducing new watches arrivals, and the business trips we conduct across the globe.
Snapchat also allows us to reveal the light-hearted humour and down-to-earth character of the team behind the brand. This in turn helps us to build relationships with our clients, which we believe is a key element to our success in such a hugely competitive and fast paced industry.
All in all, I would say Snapchat has now become an integral part of our business operations and a complement to our other social media platforms.
You can follow the MJJ movement on Snapchat @mjjexclusive.