High street jeweller to promote watch brand’s Beyounique campaign.
H Samuel has announced a partnership with fashion watch brand Police to help drive the brand’s latest marketing campaign, Beyounique.
Customers buying any Police watch from H Samuel can enter into a draw to win one of several prizes including 12 once-in-a-lifetime style experiences in 12 different time zones.
Customers will be given a unique code that can be entered on the Police website to register for the monthly draws that will take place throughout 2011. They will remain eligible for these draws through the rest of the year in a rolling style of competition, with prizes including everything from an Icelandic ‘safari’ to the Eyafjallajokull volcano to a subscription for GQ magazine.
The 12 once-in-a-lifetime experiences include trips to Cannes, Cambodia and Rio de Janeiro, with one of the more unusual prizes being a trip to Moscow where the winner will be given the opportunity to fly in an L-39 Albatross fighter jet.
H Samuel is known as one of Britain’s most popular high street jewellers, with over 340 stores in the UK.