H.Samuel heralds the start of Christmas with first ever digital campaign

Since 2001, H.Samuel stores have undergone a radical refurbishment programme to greatly enhance customer service; the programme is expected to be completed in 2010. The H.Samuel Dublin store shows the latest design.

National jewellery retailer H Samuel has launched an online advent calendar for Christmas as it aims to become a more digital-savvy business.

This is the retailer’s first ever digital campaign, and it sees H Samuel adapt offline traditions for online to further increase its digital presence and brand visibility throughout the peak Christmas trading period.

The launch of the Christmas advent calendar takes the excitement of traditional advent calendars and provides consumers with an easy way to engage online, unlocking each day with daily prizes for people to win.

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The prizes on offer include diamond jewellery, fashion watches, charm bracelets and the new Disney collections, ranging from £30 – £600.

Consumers will have a sneak peek of the prizes every day on social media through riddles, enticing customers to engage and enter for that day’s prize. After entering, they will be directed to the product itself sold on the H.Samuel website.

H.Samuel social & PR lead, Aimee Joseph, shares: “H.Samuel is a well-known brand and trusted for its quality products, and has a lot of brand love yet this hasn’t always translated online. Our aim is to become more digitally focused, so this year we are investing time in a strong digital strategy, engaging our brand advocates and in turn, creating many more loyal customers by launching various campaigns throughout the year which our target market resonates with and feel inspired to take part in.”

The online calendar will be promoted on the website and in emails as well as using a mix of organic and paid content to drive traffic to the campaign.

The advent calendar will launch December 1 and end December 24.

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