Fine jewellery retailer Hall has opened its first UK standalone store in the heart of Notting Hill, stocking its own gemstone jewellery collections and a selection of pieces by other designer-makers.
The new retail space, which opened in March 2015, is an extension of the retailer’s existing and successful e-commerce site.
Hall’s Notting Hill store will showcase a regular rotation of guest designers alongside in-house designs from the Hall collection.
Previously at Net-A-Porter as a jewellery buyer, founder Min Lee Moravek worked alongside fashion director Holli Rogers to expand the e-tailers jewellery buy ahead of launching her own label Hall in 2014.
The shop offers a curated gallery space with a unique, contemporary jewellery offering, where consumers can break the traditional rules.
Moravek said: “There was an evident gap in the market for fine fashion jewellery in the mid-price bracket, especially for those more directional, trend driven pieces which women are increasingly purchasing for themselves. We really want to show consumers that the traditional rules of having to wear all the same colours and stones no longer exist and that wearing jewellery should be fun, flexible and individual to each wearer.”
Hall collaborated with Greek London-based designer Fotis Evans to design the store. Evans worked with Moravek to design the brands 250 sq ft space, and was inspired by the store’s name and lobby halls from the 1950’s to produce a contemporary canvas.
The overall retail and office space at Hall is created entirely out of a modular partition constructed from ash in Danish oil finish and birch plywood in white wash, which separates the shop floor into two areas, the retail space on the front and the atelier space on the back.
The use of reinforced Georgian wired glass on the partition allows the natural light coming from the large windows of the store’s front to illuminate the staircase and studio space, while any movements inside the atelier are reflected on the glass surface, creating a dynamic shadow play.
Moravek added: “This is an exciting time for Hall, with the opening of our flagship store in London, it is further testament to the changing behaviour of women and their jewellery choices. All of our pieces have a feminine edge, designed in pure gold with conflict free diamonds and precious gemstones they reflect the modern, self assured woman.”