Harpers feature boosts Renaissance Life web sales

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Orders leap to 400 after Swedish jewellery brand is mentioned in mag.

Swedish jewellery brand Renaissance Life experienced a huge boom in orders on its website after featuring in British consumer magazine Harper’s Bazaar.

Renaissance Life head designer Linnea Götstav said: “After the magazine came out we received 400 web orders. Normally we only get a few.”

The feature was in the UK edition of Harper’s Bazaar but Götstav said that the order made on the brand’s site were from a variety locations, as far as New York and Australia.

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