October show will bring 100 years of costume design to London.
Diamond jewellery brand Harry Winston has signed up to sponsor a new exhibition at the V&A in London dedicated to the art of costume design.
The exhibition, dubbed Hollywood Costume, will run from October 20 to January 27 and will feature original costumes from films including Elizabeth: The Golden Age, Spiderman, Birds, The Wizard of Oz and Taxi Driver.
Hollywood Costume will explore the central role of costume design, from the very obvious, such as the costumes designed for Avatar, to the wholly subtle, such as the clothing designed for the film Brokeback Mountain. It will also span a huge period of history, starting with the silent films moving through to modern-day blockbusters.
Harry Winston has long had an affiliation with the film industry and Hollywood, and was the first jeweller to lend out its rocks to an actress for The Oscars. The dressing of Jennifer Jones in 1944 for her appearance at The Academy Awards, where she picked up the Best Actress gong, started a tradition of lending that is still going strong today.
Harry Winston president and chief executive Frédéric de Narp said: “Harry Winston has long been known as ‘jeweller to the stars’ so we are extremely proud to support and be involved with Hollywood Costume. In the V&A we have found a new and like-minded brand partner and look forward to building a strong relationship with this pioneering museum of art and design.”