Helen Dickinson: “Online channels played vital role in driving February sales”

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As digital innovations become synonymous with the landscape of business in 2016, figures across online platforms continue to drive sales across retail.

Chief executive of the British Retail Consortium, Helen Dickinson OBE, comments: “Online channels once again played a vital role in driving retail sales in February. Compared with the same month last year, we saw a 10.7 per cent growth in online non-food sales. February was the third month in a row when online accounted for over one in every five pounds spent on non-food items. On a three-monthly basis, the web’s contribution to growth was an impressive 75 per cent.

“The UK continues to be a global leader in online retail sales and this is down to the considerable investment British retailers continue to make in their online channels.”

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Head of retail at KPMG, David McCorquodale adds: “Online growth rates slowed in February in what is normally a quiet retail month.  However, with this channel still showing double-digit growth and penetration above 20 per cent, it remains a very significant contributor to non-food sales growth.”

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