Henryka has introduced a second year of its jewellery design brief to the Hereford College of Arts students.
The design brief is called the Henryka Amber and Silver Jewellery Design Challenge.
Anna Emmett of Henryka Amber and Silver gave the students a brief in October 2014. This included detailed criteria to assist the students with their design ideas. The brief was to design a collection of jewellery based around specific themes: Inspired by Nature and Geometrics.
Emmett says: “The students will find out so much more about their skills and discover what it is really like to design for a real client. They will not only gain the experience in designing but also will learn if their ideas and designs are marketable and appealing to the wide audience.”
Five finalists selected by Henryka had their designs taken to prototype stage and are now available for sale.
The five finalists are…
Rachael Harman – Owl Collection
Georgie Norwood – Fox Collection
Hannah Duncan – Snowdrop Collection
Annabel Roseveare – Bluebell Collection
Grace Marshall – Bee and Honeycomb Collection
A twist to this year’s project is that the students are expected to market and promote their own designs to enhance the sales via social networking and promotional leaflets.
Henryka will promote the students designs in parallel with all the finalists’ promotional activities.
Emmett adds: “Now the new and exclusive collections are available for sale the students have the opportunity to think about the business aspect of the challenge. We are open to any new marketing ideas they may have, we’re excited to see how this next stage progresses.”
The students with the highest number of pieces sold up to the end of December 2015 will become Henryka’s Jewellery Design Challenge winner.
The winner will be announced in January 2016 and will receive £250.