Henryka secures new retailers as it aims to triple stockists in 12 months

Stags head pendant

Silver and gemstone jewellery brand Henryka has opened three new accounts and replenished several existing stockists at this season’s trade shows, taking the number of stockists in the UK to more than 50.

This news comes as the British brand announced plans over the summer to open 100 new accounts with independent retailers in the next 12 months, tripling its total number of doors.

Henryka exhibited at the CMJ Autumn Trade Event in August and IJL in September, where it showcased its new, modern brand identity. Its revised package for retailers offers more focused sales support and includes a contemporary point of sale, marketing material and a tailored sales support programme.

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The rebranding was well received by visitors, who were also impressed by the new collections from Henryka. The Autumn Stag collection was particularly popular with retailers looking for something different to make an impact in stores in the lead up to Christmas.

Anna Emmett, founder and director of Henryka, comments: “We unveiled our rebranding to the trade at IJL and we were overwhelmed by the feedback we had from both new and existing retailers. We opened accounts with some well-established independent retail jewellers, as well as making some good contacts to follow up. In addition, some of our retailers who have been with us since the very beginning are very excited to be part of an evolving brand.”

Henryka was founded by designer Anna Emmett in 2006 and is based in Hereford, where it has also had an own-brand shop since 2010.

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