Rural retailers invest in nature-inspired brand

British jewellery brand Henryka has added four new retailers to its fast-growing portfolio of partners across the UK.

New accounts include Oakchurch Farm Shop & Country Department Store in Staunton on Wye, Hereford; Joli Beau Jewellery in Cirencester, Gloucestershire; Tundra Jewellers in Devizes, Wiltshire, and Gus Jones Jewellers in Blackwood, Wales.

All four retailers are based in prominent countryside locations, making Henryka’s nature-inspired collections the perfect addition to their stores.

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Oakchurch Jewellery department manager, Shelia Swain, comments: “We are an out-of-the-city department store with a strong client base. I was impressed with Henryka’s unusual designs and use of coloured gemstones. The animal-inspired pieces will definitely be a favourite with our customers.”

Henryka says its strongest collection continues to be the Birds and Bees range, in particular the Bee motifs with prices from RRP £30-£245.

Henryka sales manager, Hollie Francis, adds: “2018 has started off strong with good sell-through across our retail partners. I am very excited about the year to come and introducing more stockists to the Henryka brand.”

Since the start of 2018, Henryka has expanded its popular Zen Collection, launched its Striped Flint gemstone jewellery range and introduced streamlined special occasion campaigns to help its retailers boost sales.

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