Henryka signs sales agent as part of growth strategy

British jewellery brand, Henryka, has welcomed its first sales agent who will work alongside sales manager, Hollie Francis, to grow the brand in the south east of England.

Experienced sales professional Ian McWilliams, who works with a range of well-known industry brands and service providers, will be responsible for growing the influence of Henryka across Berkshire, Buckinghamshire, East Sussex, Hampshire, Kent, Oxfordshire, Surrey and West Sussex.

These key areas are a source of untapped potential for Henryka, which has already won the favour of more than 70 stockists across England, Scotland, Wales, Northern Ireland and Ireland. Many of its most successful partners are based in countryside locations, with both local customers and tourists finding a synergy between the landscape and Henryka’s nature-themed designs.

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On becoming a Henryka sales agent, Ian comments: “With a successful portfolio of diverse products already on board, I was not necessarily looking to add anyone else. However, when approached by Henryka I did my research and existing customers told me how well the products sell, how quick and easy the ordering process is and, most importantly, how delightful and friendly everyone at Henryka is to deal with.

“The brand’s products are beautifully made and unique, with price points that make them extremely saleable with spot-on POS and marketing. I look forward to managing the existing Henryka accounts in the South East and assisting the brand with its expansion into quality retailers where I feel the synergy would bring great results.”

In recent months, Henryka has added to its best-selling Birds & Bees and All Creatures Great & Small ranges with its Exotic Palm collection for SS18. This tropical offer is accompanied by fresh model imagery, which is now being developed into point of sale materials and a customer-facing lookbook.

Best-sellers for the brand in 2018 include a range of Dachshund ‘Sausage Dog’ pendants, its Zen collection of festival-ready designs, and its Royal Fern pieces for contemporary brides.

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