High-end watch sales rise as buoyant Basel closes

UK sales of watches over £1,500 rise 9% in three months to February.

Sales of watches priced at more than £1,500 rose 6 percent in volume and 9.1 percent in value in the UK in the three months to February, according to analyst GfK.

These figures mark a resurgence for high-end watch brands and confirm the upbeat atmosphere at international watch and jewellery trade fair BaselWorld, which closes in Switzerland today.

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GfK analyst Jonathan Hedges said: “This indicates robust sales for high-end watch brands within the market despite the difficult trading conditions being experienced by many.”

The three-month sales figures achieved a peak in December with sales increasing in value by 25.6 percent to £33.5 million, compared to £26.7 million in December 2008.

Watch sales took a dip in January due in part to the widespread snow across the country. Sales in the month fell 14. 6 percent.

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