When it comes to engagement rings with sparkle factor, Gemex always delivers and its Raphael Collection has continued to shine in 2015.
This year the range has been extended with 140 new styles, reflecting the increasing popularity of the collection as well as the importance of engagement rings to Gemex’s bottom line.
The jewellery manufacturer started out specialising exclusively in diamond-set wedding and eternity bands, but since launching an engagement ring offer three years ago, this product category now represents almost 40% of Gemex’s annual turnover.
New designs added to The Raphael Collection this year include rings with large central diamonds looped by double diamond-set bezels, with two extra rows of diamonds studded down each shoulder, providing serious diamond wattage.
Gemex has also set up a state-of-the-art website that allows retailers to access live prices for more than 12,000 SKUs in eight different currencies and order stock around the clock.